Regional Manager Asia

Our client operates a worldwide online gaming business that was founded in 1998. Since its establishment, they have become one of the world’s largest, licensed, online gaming companies with clients in more than 100 countries.

Our client prides themselves on their prominent USPs, and in this hugely exciting role, your mission is to leverage their unique brand proposition in order to continue building their footprint in the Chinese Market. The primary purpose of this role is to oversee marketing initiatives in the region, developing new strategies and operational plans for acquisition, retention and engagement of player base.

Responsibilities

• Ownership of the Asia marketing strategy and business performance focus in China.
• Delivering financial KPIs.
• Work with the Marketing Chinese team to define detailed marketing plans to target the Chinese market.
• Drive the product and content localization to make it suitable for the Chinese market.
• Develop and execute bonus campaign plans and player communication including campaign briefings, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing material.
• Manage bonus and marketing budget for China.
• Constant evaluation of campaigns in order to improve efficiency and ROI.
• Communicate as needed to key departments within the business – Customer Service, Affiliate Marketing, Content, Design, Product and BI departments.
• Pinpoint the payment provision and processing requirements for the markets, working closely with the payments team to drive solutions.
• Keep up to date with the market (both Chinese and global), industry knowledge, and all relevant regulations in order to ensure that the game offerings and relationships with the suppliers stay compliant.
• Regular communication and reporting business performances against the KPI.
• Work closely with the Business Intelligence function to set up the necessary tracking mechanisms to analyze business performance, player segments and campaign results.
• Strong presentation skills and ability to convey strategic plans across different levels of the organisation.

Experience

• Minimum 5 years of gaming experience.
• Excellent knowledge of the Chinese market.
• Excellent communication, planning and problem-solving skills.
• Self-driven with a positive and hands-on attitude, team player with strong interpersonal skills.
• Excellent communication skills in English and a relevant Chinese Dialect (Mandarin/Cantonese).